Bakersfield, CA
Grimmway Farms has recently announced their partnership with Giraffe Interactive as the exclusive carrot supplier of The Biggest Loser.
“Carrots are an extremely healthy, versatile and convenient food. This brand partnership with The Biggest Loser is a great opportunity to share that message more clearly with consumers and promote fruits and vegetables as part of a healthy diet,” says Bob Borda, Vice President of Marketing for Grimmway Farms.
Grimmway Farms will promote healthy habits with consumers online, sharing recipes, healthy content and chances to win Biggest Loser merchandise through social media sites including Facebook and Twitter.
“The Biggest Loser has transcended its role as an entertainment brand and has become a lifestyle brand focused on healthy living. We’re proud to welcome a market leader like Grimmway Farms into the program and help them celebrate the health and wellness benefits of carrots,” says Melinda Goodman, Vice President of Marketing for Giraffe Interactive.
Consumers will also have an opportunity to enter a Biggest Loser Resort sweepstakes by simply scanning QR codes on the branded packaging.
Grimmway Farms
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Grimmway Produce Group
Family-owned and operating in Bakersfield, California, Grimmway Farms traces its roots to a produce stand started by the…
