<p><strong>Bakersfield, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Grimmway Farms has recently announced their partnership with Giraffe Interactive as the exclusive carrot supplier of The Biggest Loser.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Carrots are an extremely healthy, versatile and convenient food. This brand partnership with The Biggest Loser is a great opportunity to share that message more clearly with consumers and promote fruits and vegetables as part of a healthy diet,” says Bob Borda, Vice President of Marketing for Grimmway Farms.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Grimmway Farms will promote healthy habits with consumers online, sharing recipes, healthy content and chances to win Biggest Loser merchandise through social media sites including Facebook and Twitter.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“The Biggest Loser has transcended its role as an entertainment brand and has become a lifestyle brand focused on healthy living. We’re proud to welcome a market leader like Grimmway Farms into the program and help them celebrate the health and wellness benefits of carrots,” says Melinda Goodman, Vice President of Marketing for Giraffe Interactive.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Consumers will also have an opportunity to enter a Biggest Loser Resort sweepstakes by simply scanning QR codes on the branded packaging.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://grimmway.com/" target="_new"> Grimmway Farms </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
