BAKERSFIELD, CA - Grimmway Farms’ products have long served as beacons of high quality in the produce aisle. Some may say it is solely attributed to good marketing and branding, but I would argue that the grower’s keen eye for pivotal leadership plays a large role as well. The company recently named David Bright as its new Vice President of Marketing, who will direct initiatives for all product lines at Grimmway, including the Cal-Organic Farms and Bunny-Luv brands, as well as its foodservice, industrial, and ingredients divisions.
“I am thrilled to join the Grimmway Farms team! I look forward to cementing Grimmway’s reputation as the industry leader in carrots and organic vegetables committed to producing the highest quality products paired with excellent customer service,” said Bright. “I am excited to help grow Grimmway’s business and continue my career in our industry which feeds the world fresh, delicious, and healthy products.”
As stated in a press release, Grimmway sells carrots and over 65 varieties of organic vegetables year-round. In addition to steering the strategy for marketing Grimmway’s new and existing products, Bright will oversee customer marketing programs, category management, packaging design, and digital and experiential marketing initiatives across the supplier’s diverse portfolio.
With over 30 years of professional experience, Bright is an expert at using research and analysis to develop effective positioning strategies. He was most recently Vice President of Sales Administration and Analysis for Dole Food Company where he worked for nearly 25 years and previously managed the marketing and market research teams.
“As we continue to experience growth across all categories of our business, we look forward to strengthening our relationships and developing new opportunities with customers and industry partners,” said Eric Proffitt, Executive Vice President of Sales and Marketing. “David’s deep technical and analytical experience will help us leverage data and insights to drive strategic sales decisions, differentiate our products, and deliver even more value to our customers.”
Bright is a graduate of the University of California, San Diego, where he earned a bachelor’s degree in quantitative economics and decision sciences. He also attended California State University, Northridge, where he received a master’s of business administration.
Congratulations to David Bright on this exciting appointment!
