GrubMarket Acquires Two Prominent West Coast Companies
- by Kayla Webb
SAN FRANCISCO, CA - GrubMarket is once again widening the net it's cast over the California market. This time around the company has completed the acquisitions of Golden Greek Fresh and Happy Farm Produce, two prominent California-based wholesalers with a penchant for fresh produce. Both companies have carved out quite the niche in their respective markets of California and are excited about the growth opportunities available to them under the wings of GrubMarket.
"We specialize in sourcing a wide variety of fresh produce from numerous California Central Valley farms, and we take great pride in supporting these farmers,” said Leon To, CEO of Happy Farm Produce. “We were thrilled to learn that GrubMarket shares this same mission of providing support and dedication to its farmers, and we sincerely look forward to joining the GrubMarket Team."
Happy Farm Produce sources fresh vegetables and fruits from the California Central Valley, exclusively for grocery stores of all sizes across the San Francisco Bay Area. Golden Greek Fresh, on the other hand, is a family-owned wholesaler with a portfolio of over 60 restaurant clients across the Southern California region.
"At Golden Greek Fresh, we consider our clients to be family first, and customers second,” Nick Kontes, CEO of Golden Greek Fresh, added. “We've worked with many of our clients for a very long time, and our mentality of treating them like family is exactly what our business was founded on."
According to a press release, Golden Greek Fresh will now be able to utilize GrubMarket's robust produce supply chain network and proprietary cutting-edge software technologies to quickly expand its offerings to even more restaurants across the West Coast. Despite its new ownership, the wholesaler’s headquarters will remain in Southern California, with Kontes and his wife, Christina—who have led Golden Greek Fresh for over 15 years—remaining at the head of the company.
The acquisition will also transition both wholesalers’ technology foundations onto WholeSaleWare, GrubMarket’s Software-as-a-Service platform. This platform provides the following services—all of which will allow both companies to maximize their corporate efficiencies while doubling down on expansion across the West Coast—to food industry suppliers and vendors:
- seamless financial management
- easy-to-use online ordering and sales
- precise inventory management
- engaging CRM tools
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