GrubMarket Expands into South America With Acquisition of Salix Fruits; Mike Xu and Juan González Pita Comment

Sponsored Message
Lemons Learn More

Mon. April 25th, 2022 - by Chandler James

SAN FRANCISCO, CA - GrubMarket hit the newswires early this week, and I bet you can’t guess what the announcement entailed: a new acquisition, of course! The wholesaler is expanding its footprint within Argentina, completing its purchase of global fruit importer and exporter Salix Fruits, which deals in several categories including apples, lemons, oranges, tangerines, pears, grapes, and more.

Mike Xu, Chief Executive Officer, GrubMarket"The acquisition of Salix Fruits marks our official expansion into South America, which shows our rapid and profitable growth capabilities in both domestic and international markets. We already have strong relationships with growers and producers in most South American countries, which have allowed us to become one of the largest suppliers of South American fruits in the United States. Now through our acquisition of Salix Fruits, we will bring our e-commerce network effects and software technology capabilities to enable digital transformation on a global scale. Juan [González Pita] and the incredible team at Salix Fruits have scaled the company to achieve strong revenue growth and profitability. In addition, they are a forward-thinking team, with experience adopting new technology to their fresh fruit producers and customers," said Mike Xu, Chief Executive Officer of GrubMarket.

Salix Fruits will now utilize GrubMarket's innovative and proprietary WholesaleWare software suite, according to a press release.

GrubMarket is expanding its footprint within Argentina, completing its purchase of global fruit importer and exporter Salix Fruits

The business will continue to be managed by its current leadership team, which includes Juan González Pita, Co-Founder and Chief Operating Officer; Alejandro Moralejo, Chief Executive Officer; and Daniel Calvo, Chief Financial Officer. Salix Fruits shipped thousands of containers of product in 2021 and is generating double-digit year-over-year revenue growth. The company also has a strong reputation as a proactive adopter of technology.

Juan González Pita, Co-Founder and Chief Operating Officer, Salix Fruits"We strive to offer superior service, reliability, and quality as an importer and exporter of fresh fruit for our global customers, and also seek to further tap into a best-in-class grower network. We are thrilled to learn that GrubMarket shares this same goal and has built out such a well-integrated and much-needed e-commerce and technology-enabled platform to bring fresh food to so many important customers across the country. We have had the same vision about the need for a global fruit marketplace for many years. By joining with GrubMarket, we can make that vision come true. We are proud to be GrubMarket's first South American acquisition and look forward to being a part of the continued South American expansion journey," said Pita.

AndNowUKnow will stay on the trail of this leading wholesaler, so stick with us.