SAN FRANCISCO, CA - Wholesaler GrubMarket is spreading its wings internationally to East Europe and Africa as it recently announced several expansions. The company is opening a new office in Egypt through its Salix Fruits business in addition to increasing its supply of fresh produce to Ukraine and Romania.
“We are thrilled to be expanding our operations through key markets like Egypt,” said GrubMarket Chief Executive Officer Mike Xu. “Egypt is a key emerging market for food production and agriculture, and having an office there allows us to further execute our strategy to source the highest-quality fruits and vegetables from premier growing regions around the world for our end customers throughout the U.S. and beyond. We sincerely look forward to building stronger relationships with local farmers and growers in this area, as we continue to expand our presence across the Middle East and North Africa (MENA) region and the rest of the world.”
The new Egypt office is a significant expansion milestone for GrubMarket as its Salix Fruits business makes its presence known in Sadat City, Egypt. It will primarily source high-demand Egyptian citrus for GrubMarket’s end customers. Salix’s Egypt operation will be led by Haydy Shaheen, a foreign trade expert with over a decade of experience in the fresh produce industry in the Egyptian market. GrubMarket is also planning to expand further across the African continent.
Based in Buenos Aires, Argentina, Salix Fruits is a global fresh fruit importer and exporter of a wide portfolio of produce items, including apples, lemons, oranges, tangerines, pears, grapes, and more.
On top of a new presence in Egypt, GrubMarket is continuing to build a robust, global supply chain with an expanded supply of fresh produce to Ukraine, Romania, and other Eastern European countries. As noted in the release, GrubMarket has positioned itself to help address challenges like worldwide food shortage crises and geopolitical disruptions to the global food supply chain.
This development also signifies GrubMarket’s support for the Ukrainian people to have continued access to fresh and healthy food, even under challenging circumstances. Over the course of 2022, GrubMarket grew the total volume of products supplied to Ukraine by nearly 20 percent and is on track for over 50 percent growth this year. GrubMarket also plans to diversify both the variety and the sourcing of the products it supplies to Ukraine and Romania.
Check out the full release here for more information on these exciting developments.
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