H-E-B and Houston Texans' J.J. Watt Team Up


Thu. January 24th, 2013

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">San Antonio, TX-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">1.24.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>In the wake of a wildly successful season, Houston Texans’ defensive lineman J.J. Watt recently signed on a spokesman for H-E-B Grocery Co, according to the Houston Business Journal.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/hl_heb_jan_2013_BANNER.jpg" alt="Images012413" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Leading the league with 20.5 sacks in the regular season, the juggernaut’s endorsement includes a constant supply of groceries. Watt and his representatives added a clause to the deal stipulating that H-E-B will keep his fridge stuffed to the brim.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/hi-res-158676384_crop_exact.jpg" alt="Images012413" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Watt has already appeared in H-E-B tailgating ads with teammates; however, the partnership is exclusively between Watt and H-E-B. The deal will feature Watt promoting a few of his “favorite” H-E-B products, according to the company.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/HEB_Storefront_Small-original.JPG" alt="Images012413" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The partnership will also include the player’s Justin J. Watt foundation, which supports after-school athletic programs in Wisconsin and Texas, with a focus on financially strained middle schools. H-E-B will help the program expand its reach to aid even more schools.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.bizjournals.com/houston/blog/2013/01/texans-jj-watt-inks-sponsorship.html" target="_new">Houston Business Journal</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">