DAYTON, OH - Making inroads in perhaps one of the toughest sectors to consistently lock down—consumer behavior—H-E-B and STRATACACHE have expanded their partnership. This multi-year innovation deal will focus on delivering new actionable data and insights to create an even greater customer shopping experience for H-E-B’s consumers.
"STRATACACHE has proved to be a valued innovation partner with a clear history of delivering customer-focused solutions," said Paul Tepfenhart, Senior Vice President of Omnichannel Commerce and Emerging Technology at H-E-B. "At H-E-B, we never stop looking for ways to improve our experience by providing the best customer and partner solutions. Our relationship with STRATACACHE moves us forward on this mission."
According to a press release, H-E-B is constantly looking for ways to improve how shoppers interact with its stores.
Using sensor-based insights gathered from STRATACACHE's Walkbase solution, H-E-B is able to gain a richer understanding of the service level across its operations and use the data to improve.
"H-E-B is a great retail partner to bring STRATACACHE's customer insights solutions to stores. Well known for a laser focus on delivering the best customer experiences, H-E-B has made continuous investments in technology that directly optimize its customers' journey, making it more relevant and more efficient," said Chris Riegel, CEO of STRATACACHE. "We have built a strong partnership over several years, and now H-E-B has new customer insights to better serve its customers."
What insights will H-E-B glean from this partnership? AndNowUKnow will continue to keep an eye on the wire.
