Harvest Sensations' President Doug Ranno Discusses Monster Kale Program Growth and Expansion

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Fri. November 13th, 2015 - by Jordan Okumura-Wright

LOS ANGELES, CA - Harvest Sensations is growing its produce portfolio this year, with asparagus developments on the horizon and Monster Kale emerging, more and more, by popular demand.

Harvest Sensations' Monster Kale

The company has been expanding its asparagus farms in California, Mexico and will soon add Washington to that list, ensuring that customers will begin seeing more Harvest Sensations branded asparagus on a year-round basis.

Harvest Sensations' Hydrocooled Premium Asparagus

Monster Kale is Harvest Sensations’ way of letting customers know that amazing super food greens can be grown and packed in giant/monster sized bunches, Doug Ranno, President, tells me as we talking about the company’s growth.

Doug Ranno, President, Harvest Sensations“This item is great for retail display, and many retailers may opt for Harvest Sensations’ Monster Kale over conventionally grown greens just on size alone,” Doug says. “ Our goal overall is to continue the growth of Harvest Sensations’ organic and conventional core lines. This is just one of those initiatives.”

Harvest Sensations offers core value in 4 key portfolio areas, Doug notes:

  1. Core conventional offerings like asparagus, snow peas, snap peas, beans and more—all available in bulk and value added packs!
  2. Core organic items available with bulk consolidated off the dock of our state-of-the-art facilities in Miami and Los Angeles and premium quality value added organics like Kale Salads and Ready-to-Juice kits.
  3. A full line of ethnic specialty and early morning market buy services where our customers can make one stop and get specialties from all over the world.
  4. Consolidation, repacking, cross-docking, tunnel cooling and local market delivery out of both Miami and Los Angeles facilities.

A photo of the new Miami facilityOn the horizon? Harvest Sensations is set to open its new facility in Miami in early 2016, making it easier to continue to offer more variety and service to the company’s loyal retail and food service customers. So stay tuned to AndNowUKnow as we follow Harvest Sensations in to Miami.

Harvest Sensations