<p><strong>Redwood City, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">YottaMark Inc., provider of HarvestMark, has recently announced that Driscoll’s is expanding its use of the HarvestMark platform to include HarvestMark Insights. HarvestMark Insights provides on-demand tools and analytics that help Driscoll’s measure quality and freshness in the store and optimize its supply chain to deliver superior-quality berries. The expansion also marks a three-year renewal of Driscoll’s HarvestMark contract.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“We pride ourselves on delighting shoppers every day with only the finest berries,” says Scott Komar, group VP, supply chain at Driscoll’s. “For the first time, HarvestMark Insights gives us an integrated view of product quality and freshness, from harvest to the grocery store, and to the consumer’s home. With HarvestMark tools and analytics, we can now continuously monitor our end-to-end supply chain. This is another step in continuing our 100-year tradition of providing superior berries to the marketplace.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">HarvestMark traceability is present on almost all berries Driscoll’s ships to North America. With this extended program, harvest data flows into the HarvestMark platform via item-level traceability, where data is captured about each clamshell of berries. Store-level data is captured through edge-of-shelf quality and freshness observations collected by the HarvestMark team. Proprietary analytics then generate actionable insights about the drivers of freshness and quality, allowing Driscoll’s and retail partners to make critical supply chain decisions.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“HarvestMark Insights is the next generation of fresh food analytics, empowering companies to optimize freshness and quality by transforming data captured throughout the supply chain into actionable insights,” says Elliott Grant, YottaMark founder and Chief Technology Officer. “We’re honored to extend our relationship with Driscoll's, as the company known and respected for its high-quality fresh berries becomes one of the first to implement this solution. HarvestMark Insights will help Driscoll’s better understand its berries’ retail performance so it can optimize quality and freshness at the store and delight shoppers, ultimately building loyalty and increasing sales.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">HarvestMark Insights features include:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">• Easy-to-use tools for commodity-specific quality scoring capture relevant product attributes from the store shelf.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">• Role-based dashboards and reports let teams rapidly measure, identify and eliminate causes of lost freshness and quality.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">• Intuitive benchmarking tools to help suppliers prioritize issues to make faster, more effective decisions.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">• Email alerts to notify users when freshness or quality thresholds fall below expectations.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.harvestmark.com" target="_new"> Harvest Mark </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
