<p>Hollandia Produce has won the 2013 Fleet Owner Magazine Graphics Award.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The company outfitted two of its trailers with images of its “Living Butter Lettuce.” The trailers feature a script along the side: “Live Gourmet. Absolutely fresh because it’s still alive.” The trailer also includes thelivegourmet.com website address water washing over the lettuce.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">According to a release, the trailer graphic evokes pride in the product. (The packaging won a 2011 Impact Award for excellence in packaging, also proudly displayed on the trailer.)<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“The main reason for having graphics on our trailers and also for introducing new graphics on our trailers is to increase consumer and brand awareness,” says CEO Peter Overgaag. “Everyone is a potential customer, and what better way to reach everyone out there than to have artwork on the streets for the public to see? It’s the perfect advertising tool to showcase our name, as well as new products.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The graphics have also played a role in boosting employee morale.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“If you have a product that is represented well in the public eye, then employees will take greater pride in the product they are representing,” adds Overgaag. “The appearance is important, no question. It looks very classy and attractive and improves safety because the truck is much more eye-catching. People are more likely to take notice and be aware of the truck. The reflective rear also improves safety while driving at night. And we have noticed the smooth vinyl sides are easier to clean than a printed surface.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.livegourmet.com/holland.html" target="_new">Hollandia Produce <hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"></a></p>
