Homegrown Organic Farms' Scott Mabs Dishes On Connections Forged at Organic Produce Summit
- by Laura Hillen
MONTEREY, CA – For consumers looking for a juicy and flavorful produce item to round out their baskets, stonefruit will always be top of mind. With organics continuing to grow, that passion for stonefruit is extending into the category and boosting sales across the board. As attendees of the Organic Produce Summit found out, Homegrown Organic Farms is able to answer the call for organic stonefruit in spades.
“The Organic Produce Summit is a great chance to show off our product and talk through our program to quality connections,” CEO Scott Mabs tells me of the hit event’s second year. “When it comes to understanding what we’re shipping on a week-to-week basis, customers have a chance to really engage with our full booth of product and knowledgeable team members.”
This year, HGO had a wide selection of its high-quality organic products on display. From peaches, plums, and nectarines shipping out of the company’s Kingsburg, CA, facility to Dapple Fire pluots, yellow nectarines, and peaches, HGO pulled no punches when it came to their premium lineup. Attendees of OPS also got a glimpse of the company’s organic Oregon blueberries, Asian pears, and summer citrus.
“The Organic Produce Summit is our favorite show of the year. There’s no dilution to this concentrated event, with only organic shippers there to seek out quality organic suppliers,” Scott continues. “Every person that comes by our booth is interested in talking. For the time spent there, it’s extremely worthwhile.”
HGO also highlighted one of its newest and hottest products; its Freeze-Dried Organic fruit line. As a sponsor of OPS’ luncheon, HGO treated hungry organics professionals to its freeze-dried grapes, apples, and blueberries adorning each table. This line, Scott says, always generates lots of interest as the company adds no sugar or additives to secure the unforgettable sweet taste of this cruncy line.
“We came away being able to have a lot of conversations with our customers on how to grow their programs and develop additional business. We also connected with several new customers that want to pursue growth,” Scott tells me. “Our favorite aspect of the show is being really able to connect with the buyer community.”
Looking forward to next year, HGO only sees room to grow alongside and with the event. As Scott is sure to assure me, OPS is integral to the success of the organic marketplace, and one HGO will continue to thrive in.
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