Honeybear Brands Kicks Off Apple Season Early With The Best First Kiss® Ever; Chuck Sinks Comments

ELGIN, MN - Pucker up! Fall apple season officially kicks off with the first apple shipment slated for Aug 27. First Kiss is the early variety primer. Shipping from Honeybear Brands’ Midwest facilities, this Minnesota-grown, bright and sassy variety will help boost fresh produce sales.

And shoppers are ready to fall in love. First Kiss, which has been increasing in popularity since its debut a few years ago, is available in limited supply and exclusively from Honeybear®. This season, it's heading back to retail shelves in late August, providing an early kickoff to new crop apple season.

“First Kiss is a signal to shoppers that fall apple season has officially begun. For retailers, this apple variety offers a first bite of the seasonal sales boost that the fall apple crop offers,” said Chuck Sinks, president of sales and marketing at Honeybear Brands, in the recent release. “And while First Kiss has been growing volume, they remain in limited supply, so retailers need to act fast.”

First Kiss is a descendant of the favorite Honeycrisp variety and developed in the same Minnesota growing region by legacy family farmers. It’s the same region where the first Honeycrisp was discovered. A mouthwateringly sweet/tart and juicy apple with a firm, crisp bite and an eye-catching, deep scarlet skin and bright white flesh, First Kiss is a refreshing delight.