Hortifrut Enters into a Mega Berry Partnership with Expofresh


Wed. May 21st, 2014 - by Jordan Okumura-Wright

<p>Hortifrut has announced a <B>new partnership</b> with Argentine fruit business Expofresh. The main objectives of this partnership include <B>the development of exclusive varieties</b>, while creating leadership in the category as well as <B>consistent supply and high quality for early blueberries</b>.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">In the U.S., the Chilean fresh berry company Hortifrut is associated with three of the largest US berry growers: Michigan Blueberry Growers, Naturipe Berry Growers, and Mungers Farms. These firms work together under the Naturipe brand to sell their products 52 weeks of the year.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">The Hortifrut Expofresh partnership brings together a great team of producers and staff, along with <B>operational synergies and logistics</b>, according to El Observador.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Nicholas Moller, CEO Hortifrut, noted that the partnership allows the company to act together to <B>strengthen security and supply of high quality early blueberries</b> to commercial platforms for Hortifrut and its strategic customers who will benefit from a better product and delivery service.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Hortifrut has been busy over the past couple years, having announced a merger with VITALBERRY in 2012. The agreement’s goal was to help the company capture synergies and economies of scale that add value to their producers.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">International market demand for berries continues to grow and these companies are rising to the occasion. Congratulations to both Hortifrut and Expofresh on your new partnership!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.hortifrut.com/corp/alianzas-globales?lang=en" target="_new">Hortifrut</a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.expofreshonline.com" target="_new">Expofresh</a><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.naturipefarms.com/tasty-berries" target="_new"> Naturipe</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">