Hy-Vee Debuts First Entirely Reimagined Grocery Store in Grimes, Iowa; Randy Edeker Comments
- by Chandler James
GRIMES, IA - Hy-Vee’s steady upward climb has hit a new high as the retailer’s anticipated format opened its doors yesterday morning. The freshly built store is the retailer’s first entirely reimagined location in its eight-state territory, standing at approximately 93,000 square feet and offering a new dining experience with a large Food Hall. In total, Hy-Vee invested over $26 million in the community to build, furnish, and stock the grocery store.
“The Grimes Hy-Vee is our most innovative store to-date with state-of-the-art technology integrated into every department,” said Randy Edeker, Chairman, Chief Executive Officer, and President. “From unique lifestyle company partnerships to a world-class Food Hall and everything in between, this store was designed to provide customers with every offering, amenity, and convenience to make their lives easier, healthier, and happier.”
The store also offers amenities that the company has become known for including several full-service options within different departments, multiple non-food retailers, a greater number of selections, a large fresh produce area, and an expanded floral department.
All-digital shelf labels display product information and pricing, and more than 100 TVs feature Hy-Vee products, promotions, and services. Digital kiosks are also available for customers to order fresh prepared foods. The store will feature new mobile payment technology with Hy-Vee Scan & Go, as well as self-checkout options available for a faster, more convenient shopping experience, a press release notes. Other amenities include Hy-Vee Aisles online grocery delivery and pick-up service.
The store will carry about 100,000 items, including more than 1,500 fresh produce items with more than 100 organic options. Overall, the new Grimes Hy-Vee also has created 400 local jobs, including 120 full-time positions.
Sounds like one store any consumer would love to shop! Stick with us as we see where Hy-Vee expands this format to next.