National fruit and vegetable supplier, Interfresh, has added Ken Vida to its sales staff in Orange, CA.
In his new role, Vida will work to expand national avocado sales, according to a release.
“I’m looking forward to helping execute the company’s avocado plan, and am personally very pleased to be associated with Interfresh”, said Vida. “The company is already well-known in the industry, and I hope to extend our reach even further.”
“Ken comes to us with a extensive produce sales experience, including avocado expertise, and we feel he’s a perfect fit as we continue to expand our avocado business,” noted Chris Puentes, President.“Avocado demand in the US continues to soar, and we see that industry as a prime growth opportunity for the company. We feel that the combination of Interfresh’s longstanding grower relationships and Ken’s existing relationships will prove to be a successful combination”, he added.
Congratulations on the new position, Ken! From AndNowUKnow.
