El DORADO HILLS, CA - It appears that fresh produce is in a state of leadership evolution as another industry name has announced a change to its team. The International Blueberry Organization (IBO) announced that Mario Steta, Operations Director for Driscoll’s in EMEA, has been named as its Chairman in addition to his current role with the berry provider.
“The experience I've gained working for one of the leading berry companies makes me feel ready to embrace this role and the significant opportunities and challenges that face the global blueberry industry,” said Steta. “Under the leadership of the outgoing IBO President, Peter McPherson, the IBO has established a strong spirit of industry collaboration, strongly focused on furthering the development and promotion of blueberries worldwide.”
Steta will succeed McPherson, formerly the general manager of Australian company Costa Group’s berry business, who held the IBO President’s position for eight years, a release stated. He brings extensive experience and knowledge to the role and is excited to enhance the global leading position of blueberries in the fresh produce industry and the IBO member-producing countries globally.
“I look forward to Mario’s leadership of the IBO and am sure he will do a great job. We are going through challenging times in the industry, such as the impact of the El Niño phenomenon on production in Peru this season, the war between Russia and Ukraine, and the increase in transportation and input costs because of the global economic recession. There are also many opportunities, including room for further growth, but the industry must focus on quality—that is the key to future success,” said McPherson. “Mario's experience at the helm of a company that has stood out in recent years for the development and introduction of new and better varieties is undoubtedly an example for the industry to follow. If he can pass on that knowledge to our members, I am sure that the future will be bright and responsible.”
The expansion of supply and new production areas, transparency in information, and the positioning of this superfood are fundamental pillars of the IBO’s strategy. These elements are integral to strengthening the strategies of the organization's members.
Currently, the IBO comprises 14 member countries, representing over 90 percent of the world's fresh blueberry production. It also includes 60 associated companies, encompassing exporters and industry suppliers.
To read more about this transition, click here.
Best wishes to Mario Steta as he takes on this position!
