<p>Wilcox Fresh has promoted Jim Richter to CEO of the company. Jim has been a part of the Wilcox family for the past seven years, most recently as Executive Vice President of Sales and Marketing. Before his role in sales and marketing, Jim had been Sr. Vice President of Category Management, according to a press release. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Jim is also an owner partner with Lynn Wilcox and Mike Hart at Northeast Distribution Services LLC. NEDS focuses on improving supply chain efficiencies through potato packing, distribution programs, cross-docking, and re-works for customers in the Northeast.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>In his new role as CEO, Jim will continue to focus on quality, service, and partnerships with customers and strategic business alliances. A top priority is Wilcox 2025 with team and leadership development for the next generation of management.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">In addition, Jim hopes to use resources like the PMA Foundation for leadership development and their programs to develop a career ladder within Wilcox Fresh. Other key initiatives include expansion of the business partner network, enhancing supply chain management with expanded distribution, and developing the Mother Earth Fresh brand in organics and tropical fruit items. The continued growth of value added programs like Potato Jazz are also top of mind. Before joining Wilcox Fresh, Jim worked on the retail side of the industry at HEB, Marsh Supermarkets, Randall’s Food Markets, and 7-Eleven.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>Join us in congratulating Jim Richter on his newly assumed role as CEO!<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.wilcoxfresh.com/index.asp" target="_new">Wilcox Fresh</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
