DENVER, CO - In times of trial, we look to trusted leaders for guidance. Julie Krivanek, Founder and President of Krivanek Consulting, is one such leader, recently celebrating her 30 years of service to the industry. Reflecting on the hundreds of individuals, organizations, and businesses that have engaged her as an advisor, chief strategist, strategic planner, Board member, and executive coach, Krivanek pivoted her energy to best serve the industry throughout the pandemic: providing leadership and guidance.
“We stand at the threshold of a golden age for fresh produce—imagine the possibilities when our ambition and imagination meet the health-conscious consumer—technology that enables better business, and the emergence of entirely new channels for our product,” says Krivanek.
Launching in September, Krivanek is offering a newly created program designed to meet the needs of the industry—Better, Stronger: Strategic Thinking and Planning in a New Normal World. The unique service will specifically focus on how to achieve long term profitable growth in a short-term world riddled with change and challenge. Krivanek will help businesses get unstuck from “2020 thinking” to take advantage of the once-in-a-lifetime market dynamics and opportunity accelerated by the pandemic.
Krivanek connected with many produce industry leaders she has worked with over her 30 years in business, by creating a project called “100 Hours of Leadership.” According to a press release, the 100 Hours project consisted of donating time and expertise to many businesses and individual industry professionals searching for solutions during the uncertain time.
The key takeaway for Krivanek after spending time with industry professionals navigating their way through the pandemic was the need to take her knowledge and expertise to the next level. Clearly, the overarching theme of the project was uncertainty: What’s next? Where are we headed? How can we grow the business?
Many companies were looking at strategic plans no longer steering them in the right direction due to the impact of COVID-19. People were thinking about ways to create lasting change from sudden disruption. CEO’s and Boards were challenging business models and wondering whether today’s strategies will succeed in tomorrow’s marketplace. This situation is not unique, as Krivanek noted this same uncertainty in a published study by Predictive Index showing 75 percent of people surveyed feel less confident in their company’s strategy now versus pre-COVID-19.
Krivanek combines unmatched strategic thinking know-how, practical planning skills, and ability to energize a select number of companies, Boards, and leadership teams that are ready to take the lead and make an investment in their future. She is inspired about the destiny that lies ahead for the industry and is excited to be part of it as the produce industry grows beyond the short-term challenges faced in 2020. The names of companies she has touched with her dynamic leadership style is too long to list but known for the results she has helped them achieve.
Keep an eye out for the industry’s most innovative leaders as we continue to report.
