CINCINNATI, OH - The Kroger Company unveiled its holiday film, celebrating the joy of togetherness and connecting with loved ones through food. Developed in collaboration with Kroger’s agency of record, adam&eveDDB New York, the campaign showcases the power of sharing food—and how that simple act can create a meaningful bond.
“At Kroger, we understand how food can transcend differences, cure loneliness, and speak from our hearts in a way that words cannot,” said Stuart Aitken, Senior Vice President and Chief Merchant and Marketing Officer, Kroger. “What we love about this film is how it so acutely illustrates the power of food to bring people together and express kindness. We hope this message—share your food, share your heart—inspires families, friends, and neighbors to pull up an extra seat at their table this holiday season and revel in the simple joy of being together.”
Created by adam&eveDDB New York, the short film titled, “The Case of the Disappearing Food,” features a cast of Kroger’s signature animated characters, affectionately known as Krojis, to tell the story of a woman who has lost her holiday spirit, only to rediscover the joy of the season from an unexpected source.
The story is set to the track “Lonely People” by America, bringing a sense of nostalgia and hope to the heartfelt holiday story, a press release added.
“Kroger has always understood the power of food to bring people together. But this holiday season, we wanted to invite people to share more than just a meal,” said Paulo Junger, Executive Creative Director, adam&eveDDB. “When you gather around the table, you're not just sharing a beef wellington or some butternut squash, you're sharing love. It's a message that's especially relevant during the holidays. No one should feel alone during this special time. It's a notion we made all the more touching thanks to the song ‘Lonely People’ by America. We hope it acts as a heartfelt reminder of togetherness and connection.”
Kroger's 2024 holiday campaign will appear on Netflix, cable, streaming, and Internet now through January 1 and can be viewed at kroger.com/share-your-heart.
To learn more about Kroger’s upcoming TVCs and initiatives, click here.
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