<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Los Alamitos, CA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">01.22.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>The Kroger Company got a little 411 from Frieda's this past December by hosting a Frieda’s Produce University®: Festive Holiday Citrus. The company geared up for the Winter season by hosting the event on Saturday, December 15 at approximately 100 locations. Produce personnel were on-hand during the to conduct tastings of citrus and provide education about the tasty varieties, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <img src="https://cdn.andnowuknow.com/legacyWriterImages/body00.jpg" alt="Images 012213" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The event kicked off at Kroger locations in Indiana and Illinois and featured a variety of holiday citrus, including Buddha’s Hands, Cocktail Grapefruit, Kumquats, Meyer Lemons, Oroblancos and Pummelos, as well as holiday must-haves, Frieda’s Mulling Spices and Cinnamon Sticks.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> <img src="https://cdn.andnowuknow.com/legacyWriterImages/body01.jpg" alt="Images 012213" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Our Produce Managers did a great job educating consumers about Festive Holiday Citrus,” said Mike Hodge, Produce Sales Manager for Kroger’s Central Marketing Area. “We are very pleased with our associate’s execution of the event and excited about our customer’s response. Our customers were excited to learn and taste all of the variety citrus showcased in our stores.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/body02.jpg" alt="Images 012213" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The event marked the second year Kroger has partnered with Frieda’s to offer Produce University® events to shoppers. Produce managers are able to provide consumers with new information and inspiration while they shop in the produce department.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“We value our partnership with Kroger’s Central Marketing area,” states Karen Caplan, President and CEO of Frieda’s. “We look forward to continuing the success of Produce University® in years to come.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.friedas.com" target="_new"> Frieda's</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
