NEW ROCHELLE, NY - As the air warms up and the sun shines brighter in the Northern Hemisphere, this summer is looking to be an exciting one. Two industry partners aiming to make this season one to remember are LGS Specialty Sales and Brighter Bites as they launch the new “Brighter Summer” promotion.
“We’re honored to partner with an organization like Brighter Bites,” said Luke Sears, President and Founder of LGS Specialty Sales. “We’re looking forward to bringing both awareness and accessibility of fresh produce to underprivileged areas and hope retailers and shoppers alike participate in this promotion to truly make this a ‘Brighter Summer.’”
Now through July 16, shoppers can enter the “Brighter Summer” sweepstakes for a chance to win either a Stainless Steel Cookware Set, OXO Cookware Set, or a Williams Sonoma gift card. Additionally, LGS will be donating over 5,000 pounds of citrus to Brighter Bites—an impactful partnership indeed.
For participating retailers, LGS created a unique POS with specific QR codes for shoppers to scan and learn more about the partnership. According to a press release, the supplier is also leveraging new social media advertising, email marketing, and influencer partnerships to elevate the promotion and drive shoppers to the produce aisle. Interested retail partners can learn more about this opportunity here.
Cheers to a bright summer!
