<p><strong>Immokalee, FL</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Lipman, has launched its consumer focused website, "Lipman Kitchen." Tailored to at-home cooks, the site features tomato facts and nutrition information, along with a host of unique tomato-based recipes. The recipes have been created specifically for Lipman by 11 of the nation’s top food bloggers, according to a press release.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Jessica Kerstein, Marketing Associate at Lipman, tells AndNowUKnow, " “The website also serves to educate consumers on the different proprietary tomatoes we grow and what qualities differentiate them from other store-bought tomatoes.” She continues, “In addition to the website launch, we’re also utilizing an integrated campaign of public relations and social media initiatives to connect directly with consumers.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Lipman Kitchen will also spotlight a section called “Ask Our Farmer” which connects consumers to the growers of their fruits and vegetables. Here, site visitors can ask questions about fresh produce and receive answers from Lipman’s farmers. The website launch is supported by increased in-store marketing, as well as with Facebook, Twitter, Pinterest and YouTube.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “As farmers, we at Lipman think it’s important to understand our consumers – and to know what’s important to them,” said Kent Shoemaker, CEO of Lipman. “Partnering with food bloggers is just one facet of this approach. Our recipes are made for consumers, by consumers – resulting in content the average at-home cook can relate to.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>www.LipmanKitchen.com</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
