CUTLER, CA - Marketing is an escape for the mind—a treasure trove of experiences ready to be unleashed onto the world. Lisa (Davis) Corrigan wields her expertise in this space to create new and exciting eating occasions, and will now be doing so for Prima Wawona as its new Director of Marketing.
"It is a privilege to join Prima Wawona, and what I am most excited about is leading and further developing the marketing arm of the company," she stated. "What truly drew me to Prima Wawona was the company's strategic vision, leadership, and incredible opportunities for growth. I am thrilled to be a part of a team that is focused on the success of the brand, products, and the customers, all backed by 150 years of combined family farming experience."
Corrigan will be leading marketing on products, brand, and industry relations. She will be responsible for the strategic brand positioning, product line strategy, innovation, product portfolio, and the overall marketing of the company, a press release explained.
Before entering this role, Corrigan was the Director of Business Development at Bonduelle Fresh Americas. She has over 20 years of experience in the fresh produce industry, where she has served as Marketing Director, Vice President of Sales (West), Business Development, and Agriculture Customer Relations.
“We are truly excited to have Lisa join our team as we take our marketing efforts to the next level in terms of expertise and commitment,” Kevin J. Kollock, Chief Commercial Officer, added. “Lisa’s industry knowledge and reputation are second to none, and we cannot wait to showcase the new marketing campaigns being developed under her leadership.”
Corrigan is a double major in Landscape Architecture and Agriculture Business Management with a concentration in Marketing, obtained during her time at Cal Poly in San Luis Obispo. She served as Vice Chair for PMA’s Fresh Summit Committee in 2013 and chaired the committee in 2014. She also served on the United Fresh Produce Association Marketing Expertise Committee, and will continue to serve on the newly formed International Fresh Produce Association’s Marketing Council.
Three cheers for this marketing whiz as she enters her new role!
