The Little Potato Company Debuts Two New Products; Heather Jeffares Shares

Thu. November 11th, 2021 - by Anne Allen

EDMONTON, CANADA - In my house, potatoes play a vital role in our holiday meals, and I know the same can be said about other consumer households across the nation. Adding a little bit of extra convenience to its value-added lineup this season to give shoppers extra time out of the kitchen to enjoy with their loved ones, The Little Potato Company introduced two new flavor extensions to its Microwave Ready line.

Heather Jeffares, Vice President of Marketing, The Little Potato Company“We’re still eating at home more than before but planning different meals every day is a constant challenge,” said Heather Jeffares, Vice President of Marketing. “We take the guess work out of mealtime by offering busy people exciting, easy, and delicious sides that come together in minutes, and our newest products add interesting flavors and color to the plate.”

The best-selling Microwave Ready lineup will now include:

  • Smoked Salt – A delectable combination of savory salt with a subtle hint of mesquite wood smoke that perfectly complements barbeque chicken or sausage
  • Roasted Garlic, Rosemary, and Thyme – a mix of well-loved traditional and fragrant herbs that pairs nicely with salmon

Each kit comes with 1 lb of Little potatoes in a steam tray with a seasoning pack and can be prepared and ready-to-eat in as fast as five minutes. The Microwave Ready Kit flavors have an SRP of $3.99 per tray and can be found in the produce aisle.

The Little Potato Company has introduced two new flavor extensions to its Microwave Ready line

Accompanying these delectable new flavors, The Little Potato Company has also revealed a new proprietary potato varietal, Purely Purple. According to a press release, the offering features a bright purple skin and flesh that holds its color even after cooking. This is the latest innovation to come from the potato supplier as it focuses on its varietal development.

Purely Purple delivers a well-balanced, slightly exotic, and subtly sweet flavor and is great for roasting or barbecuing. The limited-harvest varietal can be prepared quickly and conveniently in the oven, skillet, grill, or microwave.

In addition, The Little Potato Company revealed a new proprietary potato varietal, Purely Purple

With Thanksgiving and Christmas just a hop, skip, and a jump away, now is the optimal time to add these value-added products to your shelves. As a matter of fact, I’m on my way to pick some up right now!

The Little Potato Company