LIV Organic Produce Ramps Up for PMA Fresh Summit 2019
- by Jordan Okumura
LAGUNA NIGUEL, CA - Can you feel it? That PMA Fresh Summit buzz is in the air. This time of year brings the best, brightest, and most innovative together to elevate the fresh produce industry with unique experiences for the consumer that help the buying community thrive. With Anaheim just around the corner, LIV Organic Produce is taking its vision for retailers to the next level with a program enhanced to drive new opportunities and growth for its partners.
This month, the company will be showcasing its one-stop-shop for quality, value, and differentiation with an organic program built on excellence and stewardship.
“Our key promotional items this fall and through the end of 2019 will center around our new year-round program of new crop organic potatoes currently shipping from Klamath Falls, Oregon, with red, yellow, and russet varieties to round out an incredible campaign of marketing opportunities,” Anthony Innocenti, Co-Founder, shares with me. “The promotional items will also include our extensive citrus program including all of our California-grown lemons, Minneolas, Meyers, pink lemons, grapefruit, and more to help bridge the gap between the retailer’s needs and the consumer’s demand. We want our retail partners to know that each strategic step we take was made to align with our customers and their constantly shifting shopper demographics.”
LIV Organic offers organic potato display options in bulk as well as 3 lb and 5 lb bagged options and is an excellent year-round resource for all organic potatoes including packing in private labels in any size bag. The company’s organic citrus program offers multiple weight bagged options as well as bulk for a range of retail needs.
The company is also in the thick of peak season with its California organic hard squash which is available year-round as well and is grown in three different regions depending on the time of year.
“LIV Organic’s offerings are all grown by our partners and family farms—true stewards of the land and individuals with vision. We know that the passion comes through in the produce we bring to market and that is a key tenet in how we develop our program,” Carrie Briones, Sales and Grower Relations, tells me. “LIV Organic is a grower partnership network built on consistent supply from several family farms and strategic packing facilities that can highlight some of the finest organic fruit and vegetables from the Western growing regions, heavily weighted in California and including Mexico.”
The company can ship seven days a week out of Los Angeles, California, to make sure that deliveries arrive with speed to market and with quality.
I am not sure about you, but I cannot wait for PMA Fresh Summit to kick-off and neither can the LIV Organic team. Stop by booth #571 and say hello to the LIV team including Anthony, Carrie, Ryan Galindo, Wes Yamamoto, and Valeria Cuenca—the newest addition to the team!