LINDSAY, CA - With demand increasing and retail growth, LoBue Citrus announced excitedly that Heritage Reserve Navel Oranges will be back to the U.S. for a limited time beginning February, 2017, for select retailers.
“We continue to receive many wonderful compliments each year from our customers telling us how much they love Heritage Reserve Navel oranges and raving that they are the best-eating navel they have ever eaten,” Joe LoBue, Vice President of Sales at LoBue Citrus, said. “This wonderful flavor is a testament of our growers’ commitment to keep these original groves productive for over 100 years.”
This newest season will mark the product’s sixth, according to a press release, and the company reported that participating retailers have seen postive consumer response and a substantial boost for the naval category.
Grown within a subsection of California's Central Valley citrus-growing region, Heritage Reserve Navel Oranges were first planted with the original Washington-variety budwood between 1898 and 1960, and have not been replanted since.
The program comes fully supported at retail, including:
- High-graphic packaging
- Point-of-sale materials
- Merchandise bins
- Blogger partnerships
- Social media
LoBue Citrus also offers a free downloadable e-cookbook, available here, as well as a Facebook page. The company’s Heritage Reserve Navel oranges Facebook page will be available from February to May, 2017.
