<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Lindsay, CA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">2.21.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/lobue_herritage_navel_BODY2.jpg" alt="LoBue Heritage Navels" />LoBue Citrus has announced the return of Heritage Reserve™ Navel Oranges. The flavor-driven, limited-run program will kick off this week and be available through early April.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">LoBue’s innovations and investment in effective land stewardship practices sustain its mature trees, which naturally produce some of the best tasting navel oranges in the world. The navels are naturally colored and taste tested daily, graded for optimal flavor, and packed to order.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Heritage Reseve navels are grown within a unique sub-section of California’s renowned Central Valley citrus growing region. The groves were originally planted from 1898 to 1960 and have never been replanted.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Accounting for the sustained productivity of the groves are two critical factors: a micro-climate and sandy soils unique to the region, and decades of consistent farming practices aimed at nurturing optimal flavor.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Each season we receive letters and emails from consumers raving about how much they love Heritage Reserve navel oranges,” commented Rick Osterhues, vice president of sales and marketing at LoBue Citrus. “Their great flavor is a result of our growers’ commitment to sustainability and the innovative practices in place which have kept these original groves productive, some for over 100 years.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Retailers participating in the heritage navel program have shown solid category growth. The program is supported with high graphic packaging, POS materials, and merchandise bins. Quick response codes on packages and pos link to a video in which LoBue family members talk about the history of the legacy groves and why they produce such a consistently flavorful navel orange. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.lobuecitrus.com/" target="_new">LoBue Citrus</a> </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
