Local Bounti's Aaron Sumption Talks Brand Refresh Debut at Global Produce & Floral Show


Fri. October 6th, 2023 - by Anne Allen

HAMILTON, MT - I’ve had the pleasure of working alongside Local Bounti and its team. To say that Local Bounti knows the ins and outs of this industry goes without saying, as it continues to deliver on both product conception and company growth. With International Fresh Produce Association’s (IFPA) Global Produce & Floral Show already in our sights, I wanted to hear the scoop on what the supplier plans to showcase. Lucky for me, Aaron Sumption was more than happy to walk me through it.

Aaron Sumption, Senior Vice President of Sales, Local Bounti“We’ll be featuring our Baby Leaf lettuce varieties and our long-lasting living lettuce. In addition to these staples, we’ll have all four of our innovative and delicious Grab & Go Salad Kit flavors that have been a hit with our customers,” the Senior Vice President of Sales explained. “Showcasing our products is just one of the things we’re excited about for the show. We have other big news to talk about, including the two new farms we’re building in Texas and Washington, and our team will be on site to give an overview of those projects and talk about the customer benefits of each farm.”

As if that wasn’t exciting enough, the company is revealing its brand refresh at the show.

“This is a project that our team has been hard at work on, and the IFPA show will serve as the first sneak peek into our new packaging and branding elements. Show participants won’t want to miss it!”
Aaron asserted.

Global Produce & Floral Show attendees will get a closer look at Local Bounti’s Baby Leaf lettuce varieties and long-lasting living lettuce, in addition to four innovative and delicious Grab & Go Salad Kit flavors

This is all part of Local Bounti’s strategy to enhance its presence in the market and evolve to better support its customers.

“This work has been a collaboration over many months and we think customers will be very pleased with the new look and feel. We’re doubling down with a brand new campaign, Locals Love Local, that humanizes our brand and recognizes our consumers as partners in our mission,” Aaron noted. “It's a celebration of their passion for sustainability, and it showcases how choosing our greens supports the well-being of our planet.”

Aaron told me that the logo has evolved into a more weighty and prominent appearance to reflect a powerful symbol that resonates with consumers and reinforces the brand's identity.

“Additionally, our packaging has changed to show more of the product inside, providing consumers with a transparent view of what they can expect,” he added. “We’re also better organizing our main communication points on the packaging, allowing for a clearer and more concise presentation of our product information and value propositions.”

Along with this impressive suite of offerings, the company is also revealing its brand refresh at the show

The future is bountiful, indeed, as not only is there the brand refresh to be excited about, but the addition of two facilities, as Aaron alluded to earlier.

“These new builds will drastically expand our operating footprint and output capacity,” Aaron said. “Our state-of-the-art build in Mount Pleasant, Texas, is on track for completion in Q4 of this year and it’s looking great. Once complete, it will fortify our distribution in markets across Texas, Oklahoma, Louisiana, Mississippi, and Arkansas. Not only that, but the facility is designed to provide additional capacity to meet existing demand from our direct relationships with retailers, foodservice distributors, and wholesalers throughout the region.”

The company’s Pasco, Washington, farm is also well underway. The three-acre greenhouse is on track for completion in Q1 of next year. A greenhouse in this region will bolster Local Bounti’s presence in the Pacific Northwest.

You won’t want to miss any of this, so be sure to stop by booth #3979 to learn more.

Local Bounti