The Masser Family of Companies Returns to the New York Produce Show and Conference; Tiffany Readinger Comments

SACRAMENTO, PA - The Masser Family of Companies (MFC) will exhibit at the New York Produce Show at the Javitz Center in New York City, December 2-4, 2025.

MFC will highlight a new product line of convenience potatoes this year in addition to the full assortment of Side Delights® varietal potatoes. MFC will be joined by leading Pennsylvania value-added potato facility, Keystone Potato Products, and the Pennsylvania Co-operative, distributor of Penn’s Own® brand of fresh potatoes.

“Attendees to this year’s show can be among the first to check out the new line of Side Delights® convenience potatoes at booth #219,” said Tiffany Readinger, VP of Sales and Category Management at MPC, in the recent release. "We are proud to showcase innovative convenience-focused potato products that are designed to surprise and delight the busy, time-stressed potato consumer.”

MFC, Keystone, and PA-Cooperative represent the majority of the Pennsylvania potato industry, with the collective ability to better serve retailers and meet the foodservice and institutional needs of all package sizes in the Northeast.

Presented by the Eastern Produce Council and Produce Business magazine, the New York Produce Show and Conference is a 3-day event featuring networking opportunities, a one-day trade show with over 400 companies, educational sessions, and tours of local retailers, wholesalers, foodservice distributors, urban farms, and unique eateries.

The Side Delights® portfolio includes a variety of nutritious, convenient, and economical potato products to stock the pantry, prepare quickly, or enjoy anytime. For more information on Side Delights® and the Masser Family of Companies, visit MasserSpuds.com, FreshSolutionsNet.com, and SideDelights.com.