Mastronardi Produce® Expands Flavor Bombs With New Variety
KINGSVILLE, ON - While much will be outside the realm of “usual” for 2020’s PMA Fresh Summit, Mastronardi Produce® is maintaining an explosive tradition among the changes with the drop of yet another bomb addition—Lolli Bombs™.
“On-the-vine snacking tomatoes is the fastest growing snacking tomato segment, up 70 percent year over year,” Vice President of Sales Peppe Bonfiglio shared. “Our premium line of Bombs™ tomatoes are leading the category and we are thrilled to add another unique offering to our lineup that we know consumers are going to love.”
Making the infamous Bombs portfolio of on-the-vine snacking tomatoes a quartet, Lolli Bombs are described as sweet-like-candy yellow tomatoes on-the-vine, with sunshine-colored skin and playful branding to match. The result is an eye-catching vibrance that is sure to stand out to shoppers.
With a juicy, sweet taste and bright color, Lolli Bombs burst with the same explosive flavor and premium quality that consumers have come to expect of the SUNSET® brand, according to a press release.
“We revolutionized the snacking category back in 2014 when we introduced Flavor Bombs, our first on-the-vine snacking tomato,” Peppe reflected. “Now, we’ve expanded our offerings within the on-the-vine category to include four uniquely flavorful Bombs products that each appeal to different tastes. We want to give consumers choices in the produce aisle and get them excited about healthy snacking.”
The reveal is the culmination of weeks of hints the company has dropped, not to mention the latest in a slew of announcements, including new additions to its WOW™ berries and the launch of its new Queen of Greens™ brand. What other surprises are in store this week? AndNowUKnow will soon report.