<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">Soquel, CA-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By ANUK Staff<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">2.14.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/mcdill021313ban.jpg" alt="McDill Images 021313" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">McDill Associates, a Monterey Bay Area-based marketing firm has just been published in the national magazine Brand Packaging, for its Laptop Lunches Bento-Ware packaging redesign for Obentec. The line of waste free containers for meals and snacks was created by two Santa Cruz moms and is now sold in national retailers such as Whole Foods as well as on the company’s website.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/mcdill021313body2.jpg" alt="McDill Images 021313" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">To revamp its product messaging and packaging for the Bento-Ware line, Obentec entered into a partnership with McDill. The redesign was intended to better communicate product attributes as well as provide ease of merchandising to retailers. It is has been credited with increasing sell through rates by 20% and has brought home a Hermes Award as well as a Davey Award. Brand Packaging, a leading publication in the design and marketing industries chose to feature the project for its (Re)New section, a before and after comparison of packaged goods.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/mcdill021313body.jpg" alt="McDill Images 021313" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">"We are thrilled to have earned coverage in a magazine that is so well respected and known in our industry. The project is a great example of how much impact packaging can have on our clients' sales and marketing," commented Melissa McDill, Creative Director.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.localbymcdill.com/home/" target="_new">McDill Associates</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
