CANADA - Prince Edward Island is the “Idaho of Canada” when it comes to the country’s potato growing, Mid Isle Farms’ Jennifer Harris, Director of Sales and Marketing for the company, tells me as she explains the region’s stake in the company’s category.
In the middle of it, Mid Isle Farms has its eye on further growth and evolution.
“There's a lot going on, and CPMA is a great gateway into the western region where demand for PEI potatoes has risen as many eastern consumers have gone there for work,” Jennifer tells me, explaining that the company actually has an entirely new brand launching in the fall.
The FoodTrust brand, she explains, will reflect the company’s concern for, and loyalty to, the consumer, environment, and community.
“We recently acquired the Food Trust company and its focus has been on sustainability and working closer with the grower- something we believe in."
In addition to the successful offerings at retail within the last few years which have helped bolster customer loyalty, such as the Yukon Russet and Vales Sovereign, Jennifer tells me that Mid Isle Farms has also added to its technological capabilities in order to offer a safer and more secure product.
“We had experienced what is, in our opinion, food terrorism towards the PEI potato industry. We decided, instead of being victims of these attacks, we would be leaders and we installed a state-of-the-art X-ray machine to monitor all products and guarantee safety.”
Jennifer adds that the company is well-positioned for further growth, “We want to go above and beyond for our customers, and we look forward to showing that to those we meet at CPMA.”
Keep checking in with AndNowUKnow as we continue to maintain a pulse on the growth of all North American produce companies and their impact on the industry.
