Mission Produce™ Highlights Seasonal Mango and Avocado Programs at Southern Exposure; Brooke Becker Comments


Wed. March 6th, 2024 - by Chandler James

OXNARD, CA - Get ready to talk mangos and avocados at the Southeast Produce Council’s (SEPC) Southern Exposure. During the March transition season, Mission Produce™ is featuring its Peruvian Organics, its upcoming Mexican mango program, and its Emeralds in the Rough avocado bags.

Brooke Becker, Vice President of Sales, Mission Produce™

“With our expansive product portfolio and our deep-rooted sourcing connections, we aim to maximize our customers’ profitability by expertly merchandising the supply available no matter the season,” said Brooke Becker, Vice President of Sales. “While our diversified sourcing capabilities give us the highest-quality selection of available fruit, our consumer-driven merchandising is designed to promote pull-through at retail. We aim to connect our customers to the world’s finest avocados and mangos year-round with elite customer service.”

Mission Produce’s sales team plans to connect with customers to review how their categories can benefit from the following seasonal programs.

For instance, Mission Produce is gearing up for a strong Mexican mango season with its unmatched sourcing capabilities and on-the-ground field representation for Mexico’s top mango varieties: Kent, Keitt, Tommy Atkins, Haden, and Ataulfo (Honey). The company continues to leverage its grower network and advanced global infrastructure to bring more value to the mango supply chain, a press release explained.

During the March transition season, Mission Produce™ is featuring its Peruvian Organics, its upcoming Mexican mango program, and its Emeralds in the Rough avocado bags

In anticipation of Peru’s avocado season, Mission is getting started with Peruvian organics to complement Mexican supply. The company continues to pursue innovative solutions to growing demand for the premium product.

Due to above average rainfall, both California and Mexico expect to see a higher percentage of Grade 2 avocados, which it retails as Emeralds in the Rough. This mixed-size, value-pack bag of beautifully blemished avocados aims to combat food waste by finding a home for less-than-perfect fruit, appealing to the 95 percent of consumers that feel it important to do their part to reduce food waste.

Mission Produce will be showcasing several items from its product portfolio at booth #939, including its limited edition California GEM avocado bags, Mission Jumbos, Colombian avocados, and Mexican Honey and Tommy Atkins mangos.

As Southern Exposure gets underway, keep checking back with ANUK.