OXNARD, CA - Sourcer, producer, and distributor in Hass avocados and mangos, Mission Produce, has announced it will be showcasing the value of The Mission Advantage at Asia Fruit Logistica (AFL) in Hong Kong. With industry-leading ripening, vertical integration, and elite customer service, Mission Produce is one of the preferred partners in the Asia market for a year-round supply and reliable ripe programs.
“Mission Produce's global growing, ripening, and distribution network brings many competitive advantages that we believe can drive the consumption of avocados and mangos in the Asia market,” said Roberto Rodriguez, Director of Export Sales. “The Mission Advantage of Vertical integration improves surety of supply and product oversight from field to fork. And our industry-leading ripening, combined with our four ripening centers in China, enable us to deliver perfectly ripened fruit to our customer base. Mission’s world-class team is coming to AFL from California, Peru, and Japan, and we’re looking forward to identifying profitable opportunities in the market with our World’s Finest Avocados and Mangos.”
Mission Produce holds strong grower relationships in the growing regions of California, Chile, and Mexico. In China, the company’s network includes four ripening centers across the key markets of Shanghai, Beijing, Guangzhou, and Chengdu through its partnership with Mr. Avocado, a press release explained. Mission Produce is vertically integrated in Peru and Guatemala. Mission is vertically integrated in Colombia and South Africa as well, through partnerships.
“At Mission, we follow the seasons around the globe to deliver a reliable, year-round supply of ripe avocados and mangos,” added Rodriguez. “We’re currently sourcing both avocados and mangos from Mexico, and the Brazilian mango season has just begun. Additionally, our vertically integrated farms in Peru are expected to produce a strong supply of Kent mangos this winter and Hass avocados next summer.”
The Asia Fruit Logistica will take place September 4–6, with many from the Mission Produce team set to attend, including Roberto Rodriguez, Director of Export Sales; John Sheehy, Export Sales Representative; Nolan York, Manager of Export Sales; Taka Fujishima, Japan Export Sales; Michael Horney, Manager of Commercial Operations, Peru; Pablo Cajo, Blueberries Agriculture Operations Manager; and Antonio Calmet, Blueberries Commercial Analyst.
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