HOUSTON, TX – MountainKing® Potatoes has announced the return of its popular summertime grilling promotion, touting the ease of adding its high-flavor potato varieties to the backyard barbecue.
“In past years, we focused our summer grilling promotion on the Steakhouse Roasters,” said John Pope, Vice President of Sales & Marketing. “Based on the overwhelming response, we expanded the promotion to include several of our other popular varieties which also are ideal for outdoor grilling.”
According to a company press release, MountainKing’s “Get Grilling” summer promotion—available through Labor Day—features the company’s 1.5 lb Steak House Roasters, 3 lb Steak House Golds, 4-count Steak House Bakers, 3 lb Russets, 3 lb Reds, and 3 lb B-Reds merchandised in grilling half bins, secondary location bins, and display-ready cases.
“The backyard cookout has become a complete cooking experience where the entire meal is grilled,” Pope added, noting that MountainKing is looking to capitalize on the roughly 40 percent of grill owners who researched new grilling techniques or recipes in the past year. “This promotion is ideal for encouraging trials of our fresh potato varieties which shoppers may not have considered for the grill.”
The company added that a 2016 Usage and Attitude Study performed by the 2016 Hearth, Patio & Barbecue Association found that 75 percent of U.S. adults own a grill or smoker; 45 percent of U.S. adults plan to purchase a new grill or smoker; and 30 percent plan to grill more in 2017.
Promotional materials available through the program include all-new high-graphic signage, display sleeve header cards with recipe pads, and grilling directions on Kwik Lok or generic label.
Retailers also can submit photos of their “Get Grilling” merchandising display for the chance to win an outdoor grill. Entries must be submitted to [email protected] by August 31, 2017.
For more on promotional opportunities in the produce industry, stay tuned to AndNowUKnow.
