Mucci Farms' Ajit Saxena and Emily Murracas Discuss Boosting Parent and Kid Demand Amid Back-To-School Season
KINGSVILLE, ONTARIO, CANADA - We’ve all seen it. I’m willing to bet we all even tried it once or twice as children. The eye-catching package that makes a little one need it for themselves. The side-eye to make sure Mom or Dad are looking at the list; the aisle signs; anywhere but you. The sneaky grab and putting it in the cart under something already there. Waiting with bated breath as the time comes to check out, and the items go onto the belt one by one.
Finally, the contraband comes up, and the parent pauses.
What if this item were Mucci Farms’ Cutecumber™ Poppers? A pack of Sweet-to-the-Point™ mini pointed peppers? Maybe one of the award-winning Sun Drops™ Sweet Grape Tomatoes snacking lineup. Perhaps all three in one sleek Veggies-to-Go™ package!
“First and foremost, our commitment is to grow the cleanest products on the market. Equally important is to create high-color artwork with creative messaging that stands out on store shelves and attracts kids as well as parents,” Ajit Saxena, Communications Manager for Mucci Farms, shares. “Even though it’s getting better generation after generation, as an industry we need to collectively keep pushing forward to increase consumption of fresh fruits and vegetables.”
Gearing up for back-to-school with flavor and convenience, Mucci Farms is especially focused on its award-winning lineup of Cutecumber Poppers, Sweet-to-the-Point mini pointed peppers, and Sun Drops Sweet Grape Tomatoes, all of which perfectly fit the bill for delighting both parents and children.
“At Mucci Farms, we are focused on finding the best solutions for consumers during the back-to-school season through convenient packaging for lunches and quick snacks, and of course, high-flavor and high-quality products. With all of our lives getting busier, we understand that it’s often just easier to put something together quickly without consideration for nutrition. Our team is always looking for fun and creative ways to remove the barriers,” Emily Murracas, Director of Marketing, points out.
I imagine, as the grownup in the above scenario stumbling onto the produce in my cart, I might bite my lip to keep from smiling. I’d pretend to think about it and arch an eyebrow at the sneaky creature who may or may not realize their secret is a healthy one. Then, with a deep “reluctant” sigh, let the bootlegged item pass.
In this story, all sides win. Including the retailer.
“We’re also focused on cultivating true partnerships with retailers where the relationship doesn’t end at the sale,” Ajit explains. “We offer full support from seed to retail, including an agency-like marketing department that can augment or help develop marketing campaigns using social media and targeted advertising. Our in-house team develops world-class digital content to create excitement and drive consumers into stores.”
So make sure those eye-catching, kid-sized packs are eye level with the most impulsive of hands. Together, let’s make sure the groceries kids want to sneak into the basket are the same ones parents can approve of at checkout.