Nature Fresh Farms Wins 2024 Good Housekeeping Best Snack Award; Krysta Markham and Stefani Sassos Comment


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Tue. April 2nd, 2024 - by Anne Allen

LEAMINGTON, ONTARIO, CANADA - Nature Fresh Farms’ beloved Hiiros Tomatoes continue to receive a well-deserved spotlight. The popular tomato variety recently ranked among the top snacks in the 2024 Good Housekeeping Best Snack Awards.

Krysta Markham, Communications and Content Manager, Nature Fresh Farms
Krysta Markham, Communications and Content Manager, Nature Fresh Farms

“We’re thrilled to be honored with this recognition by one of the most prestigious consumer snack awards in the U.S.,” added Krysta Markham, Communications and Content Manager for Nature Fresh Farms. “Hiiros truly have a depth of flavor unlike any other snacking tomato, and we’re glad to see that top taste testers agree.”

Nature Fresh Farms’ popular Hiiros tomatoes were named a winner under the “Powerhouse Produce” category. According to a press release, the Good Housekeeping Nutrition Lab taste testers shared that “most tomatoes now really lack flavor, especially in the winter months, but these were delicious.” The lab added that Hiiros were “as poppable as grapes.”

Nature Fresh Farms' Hiiros Tomatoes were recently ranked among the top snacks in the 2024 Good Housekeeping Best Snack Awards

To determine the winners of Good Housekeeping’s Best Snack Awards, Good Housekeeping’s in-house Registered Dietitian and team of food and nutrition experts in the Good Housekeeping Institute’s Nutrition Lab rigorously analyzed ingredient lists, nutrition fact labels, packaging claims, and flavor profiles of hundreds of snacks to find the best of the best.

Consumer testers weighed in on taste and provided additional real-life analysis, a press release explained, with the choices focusing on innovative snacks in the food space that meet its rigorous nutritional criteria (including caps on per-serving calories, sugar, and sodium).

Stefani Sassos, MS, RDN, CDN, Nutrition Director, Good Housekeeping Institute

“We were blown away by the rich and bold umami flavor on Hiiros tomatoes during our evaluation,” said Stefani Sassos, MS, RDN, CDN, Nutrition Director for the Good Housekeeping Institute. “Not only did the superior flavor and juicy texture stand out to our judges, but we appreciated that the snack is grown in optimal conditions year-round, giving shoppers access to fresh and flavorful produce at any time of the year.”

To take advantage of the growing notoriety surrounding Hiiros Tomatoes, the brand recommends that retailers utilize Nature Fresh Farms display bins, highlighting the characteristics that won Hiiros this distinguished award.

Congratulations to Nature Fresh on this exciting win!