SAN FRANCISCO, CA - Make way for another fresh produce player, as a new leafy greens provider is stepping onto the scene. Conscious™ Foods, created by food and technology company Pairwise, is launching the brand-new Conscious Greens as a new solution for consumers.
“When my Co-Founders and I started the company in 2017, we wanted to create a different kind of food+tech company, one that really focused on the end benefits of its products to consumers and customers,” said Haven Baker, Chief Business Officer at Pairwise. “Now, in 2022, we believe that the best way to realize this vision is by launching a purpose-driven consumer brand—Conscious Foods.”
Conscious Greens are slated to hit grocery shelves in the form of packaged salads in 2023, according to a press release. The item was recently unveiled at a tasting event led by chefs Sean Regan and Henry Chen of San Francisco, California-based mise en place.
In addition to its greens, Conscious Foods is also developing seedless blackberries, black raspberries, and pitless cherries. Pairwise has raised $115 million in funding through two rounds on its mission to innovate gene editing technology in row crops and other plant-based applications.
“As a purpose-driven brand, we are supporting access to healthy food in the communities where we operate,” said Megan Thomas, Head of Marketing and Communications at Pairwise. “We know that consumers, especially younger adults, are increasingly interested in mission-focused brands, and we are excited to bring purpose into the produce aisle with Conscious Foods.”
The company’s Nutritionist Advisory Council is led by Kristen Gradney, MHA, RDN, LDN, and Luis Gonzalez, MS, RD, and will help the brand develop new fresh produce items that are both convenient and easily integrated into familiar meals and snacks.
We at ANUK cannot wait to see what’s next for this up-and-coming brand!
