<p>Kroger recently opened its new Turkey Hill Market format focusing on both a fresh and convenient shopping experience. The Cincinnati grocery-store chain is trying out three of the new concepts exclusively in the Columbus market. The stores offer many things more typically found in full-size grocery stores, such as fresh produce, meats, dairy and eggs, as well as prepared, packaged and frozen foods, according to The Columbus Dispatch.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The 7,500 square foot, one-stop-shop is smaller than the average Kroger store typically housing approximately 67,000 square feet. The concept is still about 70 percent bigger than the chain’s convenience-store-sized Turkey Hill Minit Markets at 4,000 square feet, creating a perfect balance for the on-the-go shopper still looking for the larger format's offerings.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">“Shoppers want speed, they want fresh, they want convenience, and they want value,” said Craig Rosenblum, a partner at Willard Bishop, a consumer-packaged-goods and retailer consultant in Barrington, Ill.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Rosenblum, noted that shoppers’ needs are driving retailers to open several store formats, such as Kroger’s grocery and convenience stores, and its in-between markets.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Wal-Mart's "ecosystem approach” promotes building more small grocery stores, called Neighborhood Markets, and Walmart Express convenience stores because they are growing faster than its supercenters.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> “Competition is heating up as convenience stores are pitted against other channels, particularly dollar and drug channels, for share of spending,” according to a June report by Information Resources, the Chicago-based consumer-packaged-goods and retailer consultant.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Darel Pfeiff, President of Turkey Hill Minit Markets, said in a written statement, “It’s the best of both worlds when it comes to a retail model for gasoline and carwash service, fresh groceries, quality meats and produce, and hot meals, along with the snacks, beverages, and the everyday necessities people count on at traditional convenience stores.”</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.dispatch.com/content/stories/business/2013/11/29/more-in-store.html " target="_new"> The Columbus Dispatch </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://ir.kroger.com/phoenix.zhtml?c=106409&p=irol-irhome" target="_new">Kroger</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
