New York Apple Apple Association to Launch New Health-Focused Content; Cynthia Haskins Comments

NEW YORK, NY - New York Apple Association (NYAA) will launch new health-focused content and expanded digital outreach, introducing a series of initiatives designed to inspire consumers to consume more New York apples.

“Our outreach will elevate the health and nutrition benefits of New York apples and strengthen engagement throughout the year with the industry’s most loyal followers,” said Cynthia Haskins, president and CEO of the New York Apple Association, in the recent release.

A major focus will be new social media content featuring Kelly Springer, RD, MS, CDN. “Known for her approachable style and practical nutrition advice, Springer brings a fresh, family-centered voice to NYAA’s messaging. Her recipes and educational insights will begin appearing across NYAA’s social platforms as the winter season unfolds,” Haskins said.

After the holidays, many shoppers look for healthy meal ideas and renewed inspiration, making it an ideal moment to highlight apples as a versatile, nutrient-dense fruit.

NYAA will also collaborate with registered dietitian Julie Raway, MPH, RDN, CDN, SNS, FAND, who serves as the Farm to School chair of the New York School Nutrition Association and is a leader of the Cornell Cooperative Extension Farm to School Program Work Team. Raway will help integrate nutrition education from both a flavor and wellness perspective, supporting lifelong healthy eating habits. Her expertise will help NYAA translate nutrition science into practical stories that resonate with busy parents, health-conscious shoppers and individuals seeking simple ideas for eating well.

“We are excited to feature the upcoming Health and Nutrition Blog, and this is a wonderful opportunity to share the health benefits of consuming apples,” Haskins said.

The new Health and Nutrition Blog on ApplesFromNY.com will serve as a consumer-friendly space that explores topics central to family health, including heart-supportive habits, immunity support, balanced snacking, and creative ways to incorporate apples into breakfast, lunch, dinner, and snacks. The blog will be educational while supporting the industry’s position on wellness. Content will also reinforce New York apples as a smart, everyday choice for people across the country.

To complement the blog, NYAA will send a monthly e-newsletter created specifically for consumers who have opted to learn more about New York apples. “The consumer newsletter will go out initially to more than 28,000 consumers, and we expect that number to grow,” said Haskins. This subscriber community has grown steadily over the years and represents one of NYAA’s strongest opportunities to build long-term loyalty. The newsletter will feature seasonal recipes, apple variety flavor profiles, orchard spotlights, nutrition tips, grower stories, and updates on cider destinations and events.

According to Haskins, interest in New York apples remains steady. “Our website welcomes more than 300,000 visitors each year and reaches millions through social media platforms,” she said. “This reflects the public’s enthusiasm for apples and the industry’s ongoing commitment to health and nutrition.”