<p><strong>Los Angeles, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Bill Vogel, President of Tavilla Sales Co., has decided that the banner could use a little change--startingwith its name. Mr. Vogel has announced he has changed the name of the company to Vision Produce Company. The name change has come after 32 years of flying under the Tavilla Sales Co. banner. With a focus on the future, the name Vision Produce Company expresses better our direction, our essence, and our identity, the press release states.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The name change does not signal a change of ownership, personnel, address, or phone. The company's current high standards of operation and focus on the needs of its customers will continue to be met as they always have, according to the press release. Since its inception in 1980, the company has moved from brokerage to importing and direct sourcing and has created a new and unique business model.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The company states, "We are developing our own brands and innovating along our category lines. We are no longer just another distributor of commodities; we have become “a direct link to the grower.” With our focus on the future, the name Vision Produce Company more clearly expresses who we are and discloses our commitment to be in the forefront of change in our industry. We are honored to be growing and evolving as part of the dynamic produce industry."</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://visionproduceco.com/" target="_new"> Vision Produce Company </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
