CASTROVILLE, CA – Ocean Mist Farms is gearing up for a sizzling artichoke season this year, and has tips for retailers to boost their sales with promotional help.
“Our production has stabilized to a consistent year-round supply and the data points show that August is great potential time period for creative promotions that will drive sales,” said Diana McClean, Director of Marketing.
According to a press release, the company was able to pinpoint August as especially opportunity-filled, based on research performed on promotions and their relation to summer sales for artichokes.
Ocean Mist Farms stated that according to Nielsen data, Perishables Group FreshFacts®, summer sales of artichokes have experienced steady year over year growth between four and five percent.
“There is a lot of competition for attention in the produce department during the summer months” McClean continued. “But research shows retailers can increase sales with creative promotions.”
Ocean Mist Farms stated that the company is looking to contribute to retailers’ artichoke sales by developing innovative uses and recipes for the vegetable this summer such as grilled artichokes and artichoke ice pops.
The company is also highlighting its Season & Steam Package as a reduced heat option for users to heat up artichokes without warming up their kitchens.
As the summer heats up, and companies continue to provide innovative solutions to boost summertime sales, AndNowUKnow will have the latest industry insights.
