<p><strong>Castroville, CA</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Ocean Mist Farms’has recently concluded its successful spring promotion, the Take Your Pic sweepstakes. The campaign, engaged shoppers while also increasing membership in Ocean Mist Farms’ Artichokes Aficionados club, according to a press release. Throughout the month of April, the sweepstakes invited artichoke shoppers to take pictures of fresh artichokes wherever they saw them then upload them on Ocean Mist Farms’ mobile site, m.oceanmist.com. A winning picture was selected each week and rewarded the photographer with a $2,000 prize. Shoppers had to be members of the Artichoke Aficionados club to win.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “The Take Your Pic sweepstakes was the first consumer- generated content sweepstakes that rewarded fresh produce shoppers for being our eyes and ears in the marketplace and for helping other shoppers find artichokes on sale in their region,” said Kori Tuggle, Director of Marketing and Business Development. “The volume of photo entries from around the country exceeded our expectations. We will continue to support the spring artichoke peak season with these types of consumer engagement promotions in the future.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Over 2,388 photos were uploaded with four winning pictures submitted by shoppers at Publix, Walmart and Kroger stores. Ocean Mist Farms promoted the sweepstakes with email blasts to its over 34,000 artichoke club members, retail display contests with SaveMart banners, in store signage, artichoke petal inserts as well through its website and social media outlets. Retailers were are equipped with sweepstakes point of sale materials. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>www.oceanmist.com</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
