Ocean Spray and The Hershey Company Launch a Sweet Partnership; Monisha Dabek and Ernie Savo Detail
BOSTON, MA - Indulgence with just that hint of tartness. That’s what Ocean Spray is aiming for as it formed a new partnership with The Hershey Company. The delicious duo teamed up to roll out a lineup of sweet treats made from real fruit.
“What better way to build our snack portfolio than to partner with Hershey’s, the number one milk chocolate brand in the United States, offering our consumers the ultimate snack to evolve the dried fruit category,” said Monisha Dabek, Chief Commercial Officer, USA at Ocean Spray. “It’s important for us to create products that are made from real fruit, innovating how we feature the cranberry in a variety of flavor combinations for year-round snacking and sweet treats for the whole family.”
If your shoppers are looking for a sweet treat, these bite-sized offerings will do just the trick. According to the release, the new snack line features a delicious chocolate experience with Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites, surprising your taste buds with sweet flavors.
Ocean Spray has continued to expand its foods and snacking portfolio, introducing a variety of new products. With this new collaboration, Ocean Spray and Hershey have brought unexpected flavor pairings in multi-serve resealable pouches in both 5 oz and 8 oz for the entire family for snacking, on-the-go, as well as perfect to mix into trail mix and sprinkle on top of ice cream. Now that’s convenience.
“We are excited by this partnership and extension of our iconic Hershey’s brand into new snacking occasions,” said Ernie Savo, President of Hershey Licensing Company. “Ocean Spray is synonymous with cranberry, and we can’t think of a better way to enjoy this wonderful superfruit than with an indulgent touch of delicious Hershey’s milk chocolate.”
Both new offerings are joining Ocean Spray’s existing and beloved snack, Greek Yogurt Dipped Cranberry Bites, and will be available in select stores across the United States including Walmart, Publix, and regional grocery stores.
New partnerships, products, and programs are always in store, so check back for the latest.