Oppy and G&M Farms Unveil Proprietary Jumbo and Pink Blueberry Varieties; Tim Crane and Greg Willems Comment


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Tue. May 7th, 2024 - by Chandler James

VANCOUVER, BC, CANADA - To secure impulse buys, one must present a product that can be devoured with the eyes first. Oppy and G&M Farms have done just that with their most recent products. The two announced the release of two exclusive proprietary blueberry varieties: Pink Cosmo and Hunkaberry.

Tim Crane, Category Manager of Blueberries, Oppy
Tim Crane, Category Manager of Blueberries, Oppy

“It’s been a collaborative effort to develop these exceptionally unique products that will differentiate the category,” shared Tim Crane, Oppy’s Category Manager for Blueberries. “Our marketing crew had a blast developing these brands, creating unique packs that deliver a sense of fun and intrigue to ignite trial—making them a stand-out in the berry aisle.”

Both developed by horticulture professor Dr. Scott NeSmith of the University of Georgia and grown by G&M Farms in Fresno County, California, the brands redefine the traditional blueberry experience with their distinctive flavors, sizes, and visual appeal, a press release stated.

Oppy and G&M Farms have announced the release of two exclusive proprietary blueberry varieties: Pink Cosmo and Hunkaberry

Pink Cosmo offers a delightful blend of classic blueberry taste with bright floral notes, peachy sweetness, and a hint of fizz, all wrapped in a visually stunning spectrum of pink hues. They will make their seasonal debut at the end of May. Hunkaberry features an exceptionally large and poppable size of over 18 mm, which is harvesting early May through June.

Greg Willems, Owner, G&M Farms
Greg Willems, Owner, G&M Farms

“We couldn’t be more thrilled about the opportunity to showcase two incredible items to our retail partners alongside Oppy,” Greg Willems, Owner of G&M Farms, said. “This collaboration represents years of experimentation and a long-standing relationship between our teams.”

Both boasting an impressive 18+ brix level, Pink Cosmo is available in 4.4 oz clamshells with Hunkaberry in 9.8 oz packs.

Hunkaberry features an exceptionally large and poppable size of over 18 mm, which is harvesting early May through June

This announcement represents a significant advancement in Oppy's berry program, further enhancing its diverse portfolio with offerings that cater to the evolving preferences of consumers worldwide. Limited quantities are available, so retailers and foodservice customers are encouraged to reach out to Oppy promptly to secure their supply.

For more exciting launches like this, keep coming back to ANUK.