Oppy Announces Executive Restructure; Several Leaders Promoted; David Smith Comments

Mon. September 27th, 2021 - by Chandler James

BRITISH COLUMBIA, CANADA - A significant executive restructure is taking place at Oppy as the marketing maven works to position itself for the next decade of growth. Overall, the company has shifted the roles of David Smith, Satri Alpine, Chris Kurylo, James Milne, and Jason Fung in addition to subsequent structure enhancements.

David Smith, President and Chief Operating Officer, Oppy“The complexity of our business has radically evolved in the last five to 10 years,” said David Smith, who is now President and Chief Operating Officer. “A huge part of Oppy’s ongoing success has been in taking a proactive approach and consistently modifying our strategy as we drive the business forward. As we continue to grow, these moves, and future moves to come, will enhance Oppy as we propel through the 2020s and beyond.”

Smith is just one of the talented Oppy executives who has entered a new role.

Satri Alpine, Chief People Officer, OppyFormer Vice President of Talent and Culture Satri Alpine has been acknowledged as Oppy’s Chief People Officer. According to Smith's statements in a press release, she made her mark as a thoughtful leader when the company navigated the COVID-19 pandemic while also continuing to evolve its approach to recruitment, on-boarding, employee development, and more.

Chris Kurylo has taken on the role of Vice President of Strategic Business Development and Analysis.

Chris Kurylo, Vice President of Strategic Business Development and Analysis, OppyKurylo has been instrumental to the company’s integration with Eco Farms, which Oppy acquired a 65 percent stake in last year, while also overseeing the fiscal elements across the organization’s categories. He now reports to Senior Vice President of Categories and Marketing James Milne.

Milne is entering the SVP role as part of this overarching restructure.

James Milne, Senior Vice President of Categories and Marketing, OppyMilne has added executive responsibility for partner relations to his purview with this recent promotion. Director of Global Procurement Ray Reed now also reports to him, the press release added. Milne will stay connected to business development activity through his leadership position in marketing.

These changes also bring about structure enhancements to reinforce the alignment between Oppy’s tactical and strategic approaches to the sales and marketing process. Lead of the business development representatives’ team, Sales and National BDR Manager Audrey Desnoyers, will now report to Senior Vice President of North American Sales Brett Libke.

Jason Fung, Vice President of Categories and Strategy, OppyThe newly created position of Vice President of Categories and Strategy has added greater responsibility to Jason Fung, who will continue to oversee Oppy’s berry and greenhouse categories while also leading more of the strategic planning process alongside the executive team.

“Jason is a proven strategic thinker, which is why he is the ideal fit for this new position to help shape and execute Oppy’s strategy while also assuring it’s embedded into our culture and understood by all,” said Smith.

A significant executive restructure is taking place at Oppy as the marketing maven works to position itself for the next decade of growth

This summer, Oppy also announced the retirement of two veterans and the refined roles stepping into their places. Vice President of Operations Steve Roosdahl took on Doug Grant’s top-line responsibilities within operations, transportation, and supply chain; Vice President of South American Operations Eric Coty took over the region completely; and IT is now reporting directly to Executive Vice President and CFO Kiran Rao. Jim Leach assumed the Sales Manager position of its Houston location after Jeff Walker’s 27-year tenure.

“With these retirements, along with the tragic passing of Cal Tribiano, I know that all shifts will honor those great losses and take Oppy to a heightened purpose as we grow our tomorrow,” Smith affirmed.

Congratulations to all of these highly regarded executives!