MONTEREY, CA - The Organic Produce Summit (OPS) recently announced its newest educational panel to take place at the upcoming OPS show, held July 10—11 at the Monterey Conference Center. The session, titled “How Regional Retailers are Growing Organic Fresh Produce Sales,” will focus on the ways these grocers are growing organic fresh produce businesses.
Moderated by Scot Olson, President of Northwest Division of FreshSource—and former Vice President of Produce for Grocery Outlet—the panel will explore how regional players compete in different geographic areas in comparison to bigger retailers.
The retail panelists offering their expertise include Jeff Cody, Vice President of Produce and Floral, Northeast Shared Services; Jilea Hemmings, Owner and Founder, Nourish + Bloom Market; and Jim Sullivan, Vice President of Produce, Yokes.
As a press release explained, the 50-minute session will be held Thursday, July 11, at 9 a.m. PST. It will focus on topics including regional tastes and flavor preferences, what items perform well in certain regions, and how organic versus local shakes out in different regions.
The panel will also explore price, selection, and sizing of fresh produce and how smaller, independent grocers and farmers markets work to differentiate themselves.
As always, AndNowUKnow will be here to bring you the latest in events pertaining to the produce industry.
