JAMESTOWN, NY - A new kind of insights and strategy firm is opening its doors. Perimeter Insights officially launches on November 10, 2025, introducing a fresh approach to data, insight, and strategy for the food industry. Founded by industry veterans Adam Brohimer and Eric Le Blanc, Perimeter Insights brings a combined five decades of experience in analytics, marketing, and fresh food leadership to a business built on a simple premise: data doesn’t drive growth — insight does. “There’s no shortage of data in the world,” said Eric Le Blanc, Partner at Perimeter Insights. “What’s missing is the bridge between information and business strategy — and the communication tools that turn insight into action. That’s where we live.”
A New Kind of Insights Partner
Perimeter Insights differentiates itself by focusing on what comes after the analysis. The firm’s work is rooted in four commitments:
- Insight over information — turning analysis into clear, actionable understanding.
- Business alignment — connecting every insight to a client’s core business strategy.
- The final mile — ensuring insights are communicated effectively to drive behavior change.
- Transformation through partnership — helping suppliers and retailers strengthen relationships built on shared understanding.
“Our job isn’t to deliver dashboards,” said Adam Brohimer, Partner at Perimeter Insights, in the recent release. “Our job is to make sure the right people understand what the numbers mean, what to do next, and why it matters to their business.”
Tools That Turn Insight Into Action
Perimeter Insights’ suite of offerings includes:
- DemandView™ — a tool that focuses on demand, not sales history, to uncover new business-building opportunities.
- RetailerView™ — a retailer-specific tool for understanding performance and planning within individual accounts.
- Insight Audit™ — a diagnostic process for defining insight needs and aligning them with business timing and priorities.
- ExecutiveView™ — a planning and communication platform that helps suppliers elevate dialogue with strategic accounts.
A Book That Started It All
As part of its launch, Perimeter Insights has released a new book, Fresh Deserves Better, now available on Amazon.com and other outlets. The book takes an unflinching look at what’s broken in Fresh Food Departments — and offers a roadmap for transforming the way business is done across the perimeter of the store.
Experience That Matters
Co-founder Adam Brohimer has more than twenty years of experience in fresh food insights, analytics, and consulting, having worked with dozens of commodity boards, retailers, and suppliers to build demand and category growth.
Eric Le Blanc brings three decades of food marketing leadership, including twenty years at Tyson Foods, where he pioneered an award-winning, insights-driven marketing initiative for the Deli division.
Together, they lead a firm defined by curiosity, craftsmanship, and communication — where insight is the tool that connects strategy to success.
For more information about Perimeter Insights and its suite of strategic tools for the fresh food industry, visit www.perimeterinsights.com.
