Pete's Living Greens to Showcase New Living Greens Products at PMA Fresh Summit
- by Robert Schaulis
NEW ORLEANS, LA – Pete’s Living Greens is bringing fresh new additions to its living produce line to New Orleans this month, with Endive and Escarole Pete’s Living Strips in the running for the 2017 PMA Fresh Summit Impact Award. The California-based provider of hydroponically-grown, Non-GMO Verified living lettuce and cress varieties is hoping to take home the award honoring excellence in packaging based on functionality sustainability, and consumer convenience.
“While we are highly driven to continue innovating in the living produce space, our focus will always revolve around providing consumers with the top-quality fresh and sustainable produce that fits into their busy lifestyles,” said Pete Overgaag, Vice President of Innovation & Corporate Strategy and eponymous “Pete” of Pete’s Living Greens, in a press release.
According to that release, Pete’s Living Strips—now available in seven varieties including Endive, Escarole, Baby Romaine, Spring Mix, Sweet Butter Blend, Italian Mix, and Upland Cress—offer consumers a fresh alternative to bagged salads and mixes. And with its the new Strips, the company noted, the best varieties of greens—perfect for punching up salads, sandwiches and any balanced meal—now come in living versions with their roots still intact for peak flavor and longevity.
Living Strips come in a patent-pending 100 percent recyclable plastic container. This “Home Harvest Pack™,” with an innovative “root containment compartment,” gives consumers an easy, no-mess way to harvest only the leaves that they need by pulling or cutting them out of the top portion of the package.
Formerly known as Hollandia Produce and recognized for its Live Gourmet and Grower Pete’s lines of living lettuce and cress varieties, Pete’s Living Greens recently rebranded across all product lines with a fresh new name and logo accompanied by a more modern, natural look. Updates to the design and the brand, the company noted, address consumer purchase drivers and sow the seeds—literally and figuratively—for product innovation.
Living Strips are currently available at a number of California-area retailers—including Stater Bros., Safeway, Von’s, Albertsons, and Bristol Farms. And Pete’s Living Greens’ existing line of living lettuces and cress varieties are available at select grocers, specialty health markets, and club stores nationwide, with a broader expansion into foodservice and the East Coast market planned through 2017.
Pete’s Living Greens will be featuring it’s living produce products at the 2017 PMA Fresh Summit, October 19th through 21st, held at the Ernest N. Morial Convention Center in New Orleans. Attendees are invited to the Pete’s Living Greens booth #3301, where the new Strips will be on display alongside a Living Lettuce Wall made up entirely of heads of Living Butter Lettuce. Winners of the 2017 PMA Fresh Summit Impact Awards will be announced during the show.