President's Choice® Children's Charity Generates $2.3 Million

<p><strong>Brampton, ON</strong><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> President's Choice® Children's Charity is announcing that its two-week Helping Kids Live Life Well™ held at Loblaw corporate and participating franchise stores has raised over $2.3 million. One hundred percent of funds raised for the paper icon campaign will be donated to families with children who have disabilities as well as to support programs that focus around childhood nutrition, according to a press release. The campaign recorded its best results and exceeded the goal it set for fundraising of $2.2 million.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Peggy Hornell, Senior Director, President's Choice® Children's Charity, states, "Our Helping Kids Live Life Well™ paper icon campaign was an incredible success and we would like to thank our customers for making it possible." Ms. Hornell, continues, "With close to 1.2 million paper icons sold across the country in just two weeks, our customers have once again demonstrated their generosity and have confirmed that they share our commitment to helping children across Canada live to their full potential."<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> President's Choice® Children's Charity also supports nutritious breakfast, lunch and snack programs through the Breakfast for Learning and Boys &amp; Girls Clubs of Canada. The organization also is providing financial grants for families with children who have disabilities.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>www.loblaw.ca</p><hr class="legacyRuler"><hr class="invisible minimal-padding">